We are working with more than X influencers to create the world’s largest influencer network
Influencer Distributed Marketing
IDM is a outbound marketing solution through which we advertise your product or service, by taking a certain number of influencers from our IDM network to spread word about your product. IDM works best, when the advertised product/service is advertised through a large number of influencers. That stands because of a principle we call “Unique Repetition”.
Alike to any other form of marketing out there, increased budget, results in increased reach, however, the percentage of unique viewers starts to drop, as potential customers see your ad multiple times. Repetition is a great way of raising awareness of your product or brand, however a dull, repetitive ad is no match to seeing many different social media icons use it. We are social creatures; we value other people’s opinion more than anything.
Oh, and we are cheaper (per mille) than any other form of social media marketing.
The size of our network allows you to target a range of different demographic, geographic and interest groups – simultaneously
Admittedly, the nature of social media advertising limits it to younger target groups, and although we cannot compete with the diversity that native social media advertising offers, IDM is able to reach tens of millions of Balkan people, daily.
Our influencers create various different types of content, from make-up tutorials and fitness lessons to car reviews, and gameplays, allowing you to target different demographic, geographic and interest groups of your choice.
Our influencers have medium-sized, loyal groups of followers, resulting in a very specific, effective marketing of your product
Traditional social media marketing allows your product/brand to be recognized but tells little about your product. Working with an influencer allows for your product/brand to be put in a good light but the lack of repetition will make it easier to forget.
IDM utilizes “Unique Repetition” and Priming, as well as a careful choice of relevant influencers, to get the best of both worlds while maintaining a mean CPM at $4.3
Our content creators will find innovative ways of placing your product in their content, instead of advertising it explicitly
Our content creators seamlessly put your product in their content. Along with repetition, priming is one of the most effective marketing techniques, associating your product with the content your target groups already like, makes your product, not just recognizable (achieved through “Unique Repetition”), but likeable.
Priming is more effective than mere product placement. Your product would be embedded in the content, as opposed to just being in the background, or advertised explicitly. Studies show that this type of marketing produces higher ROI than any other, as the advertisement seems “natural”.
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Stosic Luka, CEO of BoldApp Company
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